JUL is a Ukrainian mass-market clothing brand.
We are pretty sure that a regular white T-shirt should cost like a regular white T-shirt. This statement reflects our mission — to make stylish and high-quality clothes available to all women, regardless of their level of income, body type, and general attitude to life.
Every day at our own production facilities, we create clothes of high-quality tailoring at an adequate price. Finding the balance between these two sides fascinates us no less, than working on a creative component of each collection.
Our team is always looking for fresh ideas to create fashionable clothes. We regularly release new limited collections as well as seasonal and themed drops. Besides, there are permanent lines of sportswear, denim, cashmere, and knitwear.
JUL easily adapts fashion trends to real life, to any situation or needs. We strive for each of our collections to become the basis for your everyday wardrobe and an answer to the question “what to wear?”. Our design language is simple and concise, and yet, original and exciting at the same time. All our products emphasize timelessness, not just temporary relevance.
The founder and creative director of the brand is Julia Logvin.
All things from JUL are created in Ukraine with love for our women.