JUL X UKRAINIAN FOLKS: RED RUTH 3.0

Teaming up with the Ukrainian Folks visual diary, the JUL clothing brand is reinterpreting the image of a magical flower, a symbol of eternal love, for the third time.

"Chervona Ruta" sounded in dozens of countries, people learned the words by heart and sang: "You are my only one" in a full voice - poetic lines combined with a fashionable sound can without exaggeration be called a part of Ukrainian identity to the extent that the song is often perceived as a folk song.

For the JUL brand team, the image of the red rute is a symbol that we want to tirelessly explore and reinterpret – the mythical flower forms the basis of a special brand collection for the third time. The JUL team combined its own vision with the vision of Ukrainian Folks. The author of this vision of the flower was ASSHA (@assha__world), Oleksandra Plavinska.