Collections

Свято Різдва – це час тепла, світла та повернення до традицій, які наповнюють силою й надихають рухатися вперед. JUL Різдвяна – це колекція, що об’єднує глибину української спадщини та сучасну естетику.

Джерелом натхнення стали традиційні елементи українського одягу, які команда бренду переосмислила та адаптувала до сучасності. У співпраці з етнологинею Яриною Сізик створено лінійку, яка легко інтегрується у щоденні образи, залишаючи святковий акцент. Центральний символ колекції – зірка, вишита вручну бісером, як символ світла та єдності.

Колекція поєднує стиль і практичність: сорочки, сукні, сарафани та аксесуари вдало підходять як для святкувань, так і для буденності. JUL нагадує: традиції – це не минуле, а сучасність, яка додає гардеробу змісту та ідентичності.

A collection about total acceptance and trust — so much so that you and a friend are willing to trade your own clothes.

The heroines of the campaign were partners and close friends Kateryna Motrych and Nati Hresko.

"On the basis of honest cooperation and trust, an environment is formed where the partner believes in you more than you believe in yourself"

The collection combines elegant and at the same time practical positions. Made in restrained shades of gray, black and beige. Classic silhouettes that are easily combined with each other.

We have united to tell you about the coziness in which you want to wrap yourself from head to toe, as well as about inner peace, which can be somewhat difficult to find today. And of course, we added notes of good irony thanks to the minimalistic design with images of breakfasts that tell about special morning rituals.

MONATIK x JUL x Gen. Ukrainian presents a joint charity collection.

A bright heart complemented by a deep inscription "Love heals wounds. Be yourself" is the main element depicted on the drop's items. This is a scanned image of a child undergoing rehabilitation at the special educational and rehabilitation camp Gen. Camp dealing with children who lost their parents in the war. Having lost the most valuable, they find the strength to rise to give this world another chance and teach others great wisdom.

The visual composition became an inspiration both for the singer and composer MONATIK and for the Ukrainian clothing brand JUL. Especially for the collaboration, the artist created a musical arrangement, and also wrote a poem with a deep and insightful message. In the audio you can also hear the voices of MONATIK's children - Danylo and Platon.

And JUL recreated the pattern on items from the MONATIK x JUL x Gen. Ukrainian joint collection. The drop consists of a longsleeve and an insulated hoodie, made of high-quality knitwear, which will become a necessary base in the wardrobe of the cool season. The palette is presented in classic shades - light gray and soft white colors.

For Independence Day, the mass-market women's clothing brand JUL teamed up with famous Ukrainian artists of the 90s to create a special musical merch tribute to the times that were characterized by drive, freedom and openness to experimentation, and the people who created those times. In an effort to develop our own culture in Ukraine and beyond, we present a collection of t-shirts with images of iconic albums of Ukrainian artists.

The first drop included "Vopli Vidopliasova" with covers of "Khvyli Amura" and "Either Or Not", "Skriabin" from "Dance of the Penguin", "Entrance in Changeable Shoes" from "VUZV. Planned party" and "Rusya" from the "Selected" selection. Thus, at JUL, a culture of using merch clothing with national cultural content is being initiated, which, we hope, will become another tradition for Ukrainians. The line will be supplemented with images of other artists and their works.

With the "Ukrainian Wave" collection, we say our "thank you" to those who gave life to the Ukrainian independent music scene, to those who now represent it with dignity, and in advance, to the new stars that will shine in the future.