UKRAINIAN WAVE

For Independence Day, the mass-market women's clothing brand JUL teamed up with famous Ukrainian artists of the 90s to create a special musical merch tribute to the times that were characterized by drive, freedom and openness to experimentation, and the people who created those times. In an effort to develop our own culture in Ukraine and beyond, we present a collection of t-shirts with images of iconic albums of Ukrainian artists.

The first drop included "Vopli Vidopliasova" with covers of "Khvyli Amura" and "Either Or Not", "Skriabin" from "Dance of the Penguin", "Entrance in Changeable Shoes" from "VUZV. Planned party" and "Rusya" from the "Selected" selection. Thus, at JUL, a culture of using merch clothing with national cultural content is being initiated, which, we hope, will become another tradition for Ukrainians. The line will be supplemented with images of other artists and their works.

With the "Ukrainian Wave" collection, we say our "thank you" to those who gave life to the Ukrainian independent music scene, to those who now represent it with dignity, and in advance, to the new stars that will shine in the future.