Bodycare: Crumb

Ukrainian skincare brand Crumb. was born in September 2022, in the midst of a full-scale invasion. Zhenia and Sasha are co-founders with..

Ukrainian skincare brand Crumb. was born in September 2022, in the midst of a full-scale invasion. Zhenia and Sasha are co-founders with completely different experiences and superpowers, two brave girls who decided that now is definitely not the time to give up on their dreams. It is better to do than to think, "what if?". Was the decision to start a business easy? Of course not. Was there confidence in tomorrow? No guarantees. The only thing they were sure of was: it's worth trying, and we'll figure it out somehow! And they really figured it out: with the power outage at the factory, delays in the supply of raw materials at the border, a cosmic increase in prices and a million other "interesting" challenges! That's how, combining 17 years in marketing and business and 9 years of experience in cosmetology, rejecting all fears and apprehensions, Zhenia Lysenko and Sasha Krambovych launched Crumb on September 9, 2022.

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